COLLECTION NAME:
David Rumsey Historical Map Collection
Record
Author:
Ohashi, Mitsuyoshi
Date:
1935
Short Title:
31. Distribution sale and marketing
Publisher:
Kyodo Print Co. Ltd.
Publisher Location:
Tokyo, Japan
Type:
Atlas Map
Obj Height cm:
39
Obj Width cm:
27
Note:
Map Includes color coded reference to distributors and descriptive text.
Country:
Japan
City:
Tokyo (Japan)
Subject:
Data Visualization
Subject:
Commerce; Economics
Full Title:
(Distribution sale and marketing). (to accompany) (to accompany) 東京市勢圖表 = Tōkyo Shisei Zuhyo = Graphic Illustration of Tokyo City. 東京市, Tokyo shi, Showa 10 (1935).
List No:
13438.036
Page No:
31
Series No:
36
Publication Author:
Ohashi, Mitsuyoshi
Pub Date:
1935
Pub Title:
東京市勢圖表 = Tōkyo Shisei Zuhyo = Graphic Illustration of Tokyo City. 東京市, Tokyo shi, Showa 10 (1935).
Pub Reference:
Tufte, Envisioning Information, p. 106.
Pub Note:
Comprised of 44 pages of color maps, descriptive text, vignettes, statistical graphs, and diagrams, depicting in full detail the water system, administrative divisions, roads, railroads, subways, agriculture, industry, energy, population, economic development, police and fire departments of metropolitan Tokyo. Bound in navy blind-patterned cloth, in the original cardboard slipcase, with label pasted on the front. Maps created using isotype technique. “A classic in the development of the isotype technique in depicting information via coloured illustration or pictograms. The isotype (International System of Typographic Picture Education) was developed in Vienna between 1925 and 1934, which made its way to Japan quickly. It makes perfect sense from a language perspective that Japanese publishers, wishing for a broader audience, would adopt the new scientific isotype as a method of information transfer. The essence of isotype publications is the “transformation” of complex information into self explanatory visual charts or diagrams. Ohashi’s Tokyo Shisei Zuhyo communicates the social, economic, technological, architectural, and political elements of the city of Tokyo before the Second World War via brightly coloured isotypes. This “visual education” takes exciting form in varying mis-en-page, showing coloured charts of Tokyo’s water system, population growth, subway and train systems, architecture, esp. factory construction, living standards, occupations, etc. Regardless of the textual content, the book survives as a spectacular tour-de-force of book design and of colour printing.” (Ursus Books, 2020).
Pub List No:
13438.000
Pub Type:
Statistical Atlas
Pub Type:
City Atlas
Pub Maps:
40
Pub Height cm:
45
Pub Width cm:
32
Image No:
13438036.jp2
Authors:
Ohashi, Mitsuyoshi
Link To Source
31. Distribution sale and marketing
