COLLECTION NAME:
CARY GRAPHIC DESIGN ARCHIVES COLLECTION
Record
Filename:
gd_csc0015_3150.jpg
Identifier:
gd_csc0015_3150.jpg
Title:
Light : Rural Electrification Administration
Creator:
Beall, Lester, 1903-1969
Subject:
Advertising, Public service - United States - Posters
Subject:
Rural electrification - United States - Posters
Subject:
Posters - 20th century - United States
Subject:
Posters, American
Summary:
Commissioned in 1937 by the Rural Electrification Administration of the U.S. Department of Agriculture to communicate the benefits of electricity to citizens in outlying areas of the country. This is an early example of American graphic design applied to public service, and one of six posters making up Series One. The poster depicts a black house and a large white light bulb against a dark blue and red background. Silkscreen printing technique.
Publisher:
US Rural Electrification Administration
Digital Publisher:
Rochester Institute of Technology - RIT Libraries - Cary Graphic Arts Collection
Date of Original:
1937
Date of Digitization:
2012
Broad Type:
still image
Specific Type:
posters
Digital File Format:
jpeg
Physical Format:
posters
Dimensions of Original:
40 x 30 in.
Language:
Engish
Original Item Location:
POSTER 3150
Library Collection:
Lester Beall papers
Digital Project:
2020_0024_rea
Place:
United States
Rights:
RIT Libraries makes materials from its collections available for educational and research purposes pursuant to U.S. Copyright Law. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. It is your responsibility to obtain permission from the copyright holder to publish or reproduce images in print or electronic form.
Notes:
The Lester Beall Collection was donated to the Rochester Institute of Technology in 1984 by his children, Joanna Beall Westermann and Lester Beall Jr. It was transferred to the Special Collections at Wallace Library in February 1991. The collection provides exhaustive documentation of the life and work of Beall (1903-1969), a seminal figure in the history of American graphic design. The collection includes 47 posters.
Other Title:
Rural Electrification Administration.
Link To Source
Light : Rural Electrification Administration
